PRCA Public Relations

PRCA   3030   Selected Topics in Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Offers varied courses in specialized areas of the field of Public Relations. Prerequisite(s): PRCA   3330 or departmental approval required.

PRCA   3100   Introduction to Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Introduces the history, theories, and principles of public relations, and the role and practice of public relations in various organizational contexts.

Prerequisite(s): COMM   2332.

PRCA   3330   Public Relations Writing

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

In this course, students examine writing techniques employed in media management programs including the strategic design and development of multimedia messages and message dissemination.

Prerequisite(s): A minimum grade of "C" in MMJ   2331 and PRCA   3100.

PRCA   3331   Corporate Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. Prerequisite(s): PRCA   3100.

PRCA   3332   Public Relations Event Management Public Relations Event Management

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides students with the opportunity to learn and implement planning techniques and strategies unique to events. Special emphasis will be placed on non-profit creation of an event to meet organizational goals.

Prerequisite(s): A minimum grade of "C" in PRCA   3330.

PRCA   3333   International Public Relations International Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Introduces the performance of public relations in international contexts. Consideration will be given to the political, economic, social, and historical contexts affecting public relations practices. Special emphasis will be placed on the interaction between government and public relations.

Prerequisite(s): PRCA   3100.

PRCA   3334   Social Media and Public Relations Social Media and Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides students the opportunity to learn about and create specialized organizational print and online publications such as brochures and newsletters. Prerequisite(s): PRCA   3100 and PRCA   3330.

PRCA   3335   Nonprofit Pr

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

This course examines the philosophical and theoretical foundations of public relations and volunteerism in the non-profit sector. Strategic communication strategies, including media relations, are explored as they relate to both internal and external publics, including the unique legal and public relations ethical issues impacting nonprofits.

Prerequisite(s): PRCA   3100.

PRCA   3339   Public Relations and Publications

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides students the opportunity to learn about and create specialized organizational print and online publications such as brochures and newsletters. Prerequisite(s): PRCA   3100 and PRCA   3330.

PRCA   3711   Public Relations Practicum Public Relations Practicum

1 Credit Hour.   0 Lecture Hours.   0 Lab Hours.

Provides limited practical experience in public relations projects in either an academic or a professional setting. A maximum of four hours may be applied toward a degree. Prerequisite(s): PRCA   3330.

PRCA   4330   Public Relations Research

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Explores the role of public opinion in public relations. Students will gather, analyze and use qualitative and quantitative audience research as part of a public relations program. Prerequisite(s): PRCA   3100.

PRCA   4331   Public Relations Firms

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Reviews the evolution and management of public relations firms, and principals involved in counseling clients. Prerequisite(s): PRCA   3330.

PRCA   4332   Public Relations Crisis Communication

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides understanding of how crises affect an organization's public relations efforts. Students will learn strategies for anticipating crises and developing communications responses.

Prerequisite(s): PRCA   3330.

PRCA   4335   Senior Seminar in Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines ethical issues and current topics in the practice of public relations. Prerequisite(s): PRCA   3100 or PRCA   3330 or PRCA   4330.

PRCA   4339   Public Relations Campaign Strategies

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

An advanced course in which students analyze cases and apply principles, processes, and theories of public relations to the execution of campaigns. Prerequisite(s): PRCA   3100, PRCA   3330, PRCA   4330.

PRCA   4711   Public Relations Practicum

1 Credit Hour.   0 Lecture Hours.   0 Lab Hours.

Provides limited practical experience in public relations projects in either an academic or a professional setting. A maximum of four hours may be applied toward a degree. Prerequisite(s): PRCA   3330.

PRCA   4791   Public Relations Internship

3-12 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors. Prerequisite(s): PRCA   3330.

PRCA   4792   Public Relations Internship

3 Credit Hours.   0 Lecture Hours.   15 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors. Prerequisite(s): PRCA   3100, PRCA   3330.

PRCA   4793   Public Relations Internship

3 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors. Prerequisite(s): PRCA   3100, PRCA   3330.

PRCA   4794   Public Relations Internship

3 Credit Hours.   0 Lecture Hours.   15 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors. Prerequisite(s): PRCA   3100, PRCA   3330.

PRCA   4831   Directed Study in Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Offers students opportunities to design and conduct independent research and/or projects in specialized public relations areas. May be taken only once. Prerequisite(s): PRCA   3100 and departmental approval required.