SMGT Sport Management

SMGT   6030   Selected Topics in Sport Management

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides students with the opportunity to study contemporary topics and issues relevant to the sport management profession.

Cross Listing(s): SMGT   6030S.

SMGT   6030S   Selected Topics in Sport Management

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides students with the opportunity to study contemporary topics and issues relevant to the sport management profession.

Cross Listing(s): SMGT   6030.

SMGT   6131   Management of Personnel in Sport

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

This course is a study of people at work and the accompanying attitudes, behaviors, and skills that employees exhibit during the work process. The goal of the course is first for students to understand and recognize specific workplace behaviors/attitudes and second, for students to learn various approaches to managing these behaviors/attitudes. Additionally, special attention is given to the management of volunteers in the sport industry.

SMGT   6132   Current Trends in Sport Administration

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

This course provides insight into the past, current, and future trends in the field of sport administration. Emphasis will be placed on comprehension, assessment and problem resolution. Administrative theory and function, as well as cultural, social, legal and economic factors; and professional practices and applications within the field of sport administration are analyzed and applied to current issues and trends in the industry.

SMGT   6133   Consumer Behavior in Sport

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Sport spectating is an extremely popular activity in the United States and little is known about the theoretical nuances that determine spectator behavior in sport. This course is intended to provide students with comprehensive coverage of sport spectator consumer behavior. Various models and paradigms relevant to sport spectator consumption behavior will be examined.

SMGT   6134   Sport Sponsorship

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

This course contains a detailed consideration of the relationship between sports and corporate sponsorship programs. The course focuses on alignment marketing issues, strategic communication through sponsorship programs, sponsor value, and sponsorship evaluation.

SMGT   6135   Revenue Generation in Sport

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

This course exposes students to a broad range of topics related to Revenue Generation in the Sport Industry mostly centered around ticket sales and fundraising. Students will learn various approaches to ticket sales strategies in professional sports, the process of a sales call, specific types of inventory in professional and collegiate sport, and strategies for successful fundraising in collegiate athletics.

SMGT   6330   Social and Ethical Issues of Sport and Leisure

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Introduces the student to a variety of sociological principles and implications that relate to human organization and human interaction within the realm of leisure and sport. Leisure and sport are pervasive influences in American culture and in much of the developed world. It is important to understand the evolution of the leisure ethic in our society, how sport has become so important and how an individual is socialized through the forum of sport. The class will investigate the interrelationships between society, sport, popular culture and the value systems attributed to the involvement in these areas.

SMGT   6335   Sport Administration

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Designed to develop a futuristic understanding of the management of sport related businesses. The exponential change in the world of sport requires an understanding of successful past and present practices and the foreseeability of change. Emphasis in this class will be on strategic planning for change, NCAA change in organization and mandates, the current and future legal environment in sport including changes in "standards of care", and the managerial implications for keeping up with the changing nature of sport participants and the associated coaching changes needed to be effective.

SMGT   6337   Sport Facility and Event Management

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Helps the student understand contemporary sport facilities and event management. Important aspects of the class include event risk management, event planning and operations, facilities management, facility planning and development, and negotiating with promoters, independent contractors and those involved in privatization.

SMGT   7330   Research and Analysis in Sport

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

This course offers an operational understanding of research, evaluation methods, and statistical applications in the sport industry. Students taking this course should be able to design and conduct research in sport organizations that generates trustworthy data and adequately addresses a business question.

SMGT   7335   Sport Law and Risk Management

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides an advanced understanding of legal proceedings, legal research, negligence, and risk management. Through actual experiences of advanced legal research, moot courts, and the development of a risk management plan for an actual sport business students will develop a deeper understanding of the current status of negligence as it applies to the sport industry and the development of a risk plan to reduce operational risks.

SMGT   7337   Sport Marketing

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines the unique nature of marketing sport both as a participatory and spectator event. Emphasis is upon understanding the synergy of marketing, sport and society. Consideration is given to marketing collegiate and professional sport.

SMGT   7339   Financial and Strategic Management in Sport

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Traditional and innovative revenue acquisition methods available to sport organizations will be examined. Particularly, the thorough financial analysis of two sport organizations competing in the same segment of the sport industry. The second half of the course focuses on macro management strategies. Content includes low-cost provider, differentiation and niche strategies and the analysis of Porter's 5 Forces Model of sustaining competitive advantage.

SMGT   7790   Sport Management Internship

9 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

Allows the student to apply the knowledge and skills acquired in class and to receive practical experience in selected sport industry settings.

SMGT   7830   Directed Individual Study

3 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

Provides an opportunity to pursue an independent sport management research project or to work with a faculty member as part of a research team.

Cross Listing(s): SMGT   7830S.

SMGT   7830S   Directed Individual Study

3 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

Provides an opportunity to pursue an independent sport management research project or to work with a faculty member as part of a research team.

Cross Listing(s): SMGT   7830.

SMGT   7899   Directed Independent Study of Sport Management

1-3 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

An independent or directed study supervised by a member of the graduate faculty of the Sport Management program.

SMGT   7999   Thesis

1-6 Credit Hours.   1-6 Lecture Hours.   0 Lab Hours.

Opportunity to conduct an independent research project in the preferred field of sport management, requiring the development of a thesis proposal, the execution of appropriate research, the analysis of results, and the development of a written product.