Marketing B.B.A. (Emphasis in Retailing Management)

Degree Requirements: 126 Credit Hours

See Core Curriculum for required courses in Area A1 through Area E.

Credit Hours
Area A1 - Communication Skills
Select 6 credit hours from Area A1 of the Core Curriculum6
Area A2 - Quantitative Skills
Select 3 credit hours from Area A2 of the Core Curriculum3
Area B - Global Engagement
Select 4 credit hours from Area B of the Core Curriculum4
Area C - Humanities, Fine Arts, and Ethics
Select 6 credit hours from Area C of the Core Curriculum 16
Area D - Natural Sciences, Mathematics, and Technology
Select 11 credit hours from Area D of the Core Curriculum 211
Area E - Social Sciences
Select 12 credit hours from Area E of the Core Curriculum 312
Area F - Courses Appropriate to Major
ACCT   2101Financial Accounting3
ACCT   2102Managerial Accounting3
BUSA   1105Introduction to Business3
CISM   2530Advanced Business Applications3
ECON   2106Business Economics3
LSTD   2106Legal Environment of Business3
Health and Physical Education Activities
HLTH   1520Healthful Living2
Physical Education Activities2
Orientation
FYE   1220First-Year Seminar2
Specific Requirements Beyond Area A1-F
BUSA   3131Business Statistics3
BUSA   3132Applied Statistics and Optimization3
BUSA   4131Strategic Management3
CISM   3131Management Information Systems3
FINC   3131Principles of Corporate Finance3
MGNT   3130Principles of Management3
MGNT   3430Operations Management3
MKTG   3131Principles of Marketing3
Major Requirements
MKTG   3135Principles of Retailing3
MKTG   4131Marketing Research3
MKTG   4132Retail Store Management3
MKTG   4135Consumer Behavior3
MKTG   4136International Marketing3
MKTG   4137Marketing Management3
MKTG XXXXUpper Division Electives Approved by an Advisor6
Electives
Select 12 credit hours of Electives (should be chosen in consultation with the student’s advisor)12
Total Credit Hours126
1

Area C - Recommended: Principles of Public Speaking (COMM   1110) (3)

2

Area D - Required: Survey of Calculus (MATH   1232) (3)

3

Area E - Recommended: Introduction to Psychology (PSYC   1101) (3) or Introduction to Sociology (SOCI   1101) (3)

Advisement

College of Business Administration Student Services Center, Business Administration Bldg., (912) 478-0085.