Marketing B.B.A. (Emphasis in Sales and Sales Management)

Degree Requirements: 126 Credit Hours

See Core Curriculum for required courses in Area A1 through Area E.

Credit Hours
Area A1 - Communication Skills
Select 6 credit hours from Area A1 of the Core Curriculum6
Area A2 - Quantitative Skills
Select 3 credit hours from Area A2 of the Core Curriculum3
Area B - Global Engagement
Select 4 credit hours from Area B of the Core Curriculum4
Area C - Humanities, Fine Arts, and Ethics
Select 6 credit hours from Area C of the Core Curriculum 16
Area D - Natural Sciences, Mathematics, and Technology
Select 11 credit hours from Area D of the Core Curriculum 211
Area E - Social Sciences
Select 12 credit hours from Area E of the Core Curriculum 312
Area F - Courses Appropriate to Major
ACCT   2101Financial Accounting3
ACCT   2102Managerial Accounting3
BUSA   1105Introduction to Business3
CISM   2530Advanced Business Applications3
ECON   2106Business Economics3
LSTD   2106Legal Environment of Business3
Health and Physical Education Activities
HLTH   1520Healthful Living2
Physical Education Activities2
FYE   1220First-Year Seminar2
Specific Requirements Beyond Area A1-F
BUSA   3131Business Statistics3
BUSA   3132Applied Statistics and Optimization3
BUSA   4131Strategic Management3
CISM   3131Management Information Systems3
FINC   3131Principles of Corporate Finance3
MGNT   3130Principles of Management3
MGNT   3430Operations Management3
MKTG   3131Principles of Marketing3
Major Requirements 4
MKTG   3133Professional Selling3
MKTG   4131Marketing Research3
MKTG   4133Sales Management3
MKTG   4136International Marketing3
MKTG   4137Marketing Management3
MKTG   4232Advanced Selling3
MKTG XXXXUpper Division Elective Approved by an Advisor6
Select 12 credit hours of Electives (should be chosen in consultation with the student’s advisor)12
Total Credit Hours126

Area C - Recommended Public Speaking (COMM   1110) (3)


Area D - Required Survey of Calculus (MATH   1232) (3)


Area E - Recommended Introduction to Psychology (PSYC   1101) (3) or Introduction to Sociology (SOCI   1101) (3)


Major Requirements - Students interested in the Real Estate Industry may take Principles of Real Estate (FINC   4431) (3) OR Real Estate Appraisal (FINC   4433) (3) in place of one of the MKTG elective.

To graduate with Honors in Marketing, a student must:

be admitted to the University Honors Program;
successfully complete BUSA 3620H Honors Business Seminar and BUSA 3610H Honors Research Seminar; *
successfully complete and present an Honors Thesis or Capstone Project;
be in good standing in the University Honors Program at the time of graduation.
Honors students in the College of Business are strongly encouraged to take BUSA 1105H, ECON 2105H, ACCT 2101H, ACCT 2102H, LTSD 2106H, and CISM 2530H.

* Note:  BUSA 3620H and BUSA 3610H  together count toward a business  degree program as 3 hours of free elective credit, meaning that business honors students have 3 hours less of free elective credit towards their degree than non-honors business students.


College of Business Administration
Student Services Center
Business Administration Bldg.
(912) 478-0085