Marketing B.B.A. (Emphasis in Fashion Merchandising)

Degree Requirements: 124 Credit Hours

See Core Curriculum for required courses in Area A1 through Area E.

Credit Hours
General Requirements (Core Areas A - E)42
Additional Requirements4
Area F - Courses Appropriate to Major
ACCT   2101Financial Accounting 3
ACCT   2102Managerial Accounting 3
BUSA   1105Introduction to Business 3
CISM   2530Advanced Business Applications 3
ECON   2105Principles of Macroeconomics (if taken in Area E, substitute LSTD   2106)3
ECON   2106Principles of Microeconomics 3
Specific Requirements Beyond Area A1-F
BUSA   3131Business Statistics 3
BUSA   3132Applied Statistics and Optimization 3
BUSA   4131Strategic Management 3
CISM   3131Management Information Systems3
FINC   3131Principles of Corporate Finance 3
LSTD   2106Legal Environment of Business (if ECON   2105 taken in Area E, then substitute into Area F)0-3
MATH   1232Survey of Calculus (if not taken in Area A-E)0-3
MGNT   3130Principles of Management 3
MGNT   3430Operations Management 3
MKTG   3131Principles of Marketing 3
Major Requirements
FMAD   3231Fashion Fundamentals 3
FMAD   3232Principles of Merchandising 3
MKTG   3135Principles of Retailing 3
MKTG   4131Marketing Research 3
MKTG   4132Retail Store Management 3
MKTG   4136International Marketing 3
MKTG   4137Marketing Management 3
MKTG XXXXUpper Division Elective Approved by an Advisor3
Electives
Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON   2105 and/or MATH   1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives 6-12
Suggested are the following:
Textiles
Fashion Presentation and Promotion

Honors in Marketing

To graduate with Honors in Marketing, a student must:

  • be admitted to the University Honors Program;
  • successfully complete Research Seminar (BUSA   3610) and Business Seminar (BUSA   3620); 1
  • successfully complete and present an Honors Thesis or Capstone Project;
  • be in good standing in the University Honors Program at the time of graduation.

Honors students in the College of Business are strongly encouraged to take Introduction to Business (BUSA   1105), Principles of Macroeconomics (ECON   2105), Financial Accounting (ACCT   2101), Managerial Accounting (ACCT   2102), Legal Environment of Business (LSTD   2106), and Advanced Business Applications (CISM   2530).

Advisement

College of Business
Student Services Center
College of Business Building
(912) 478-0085