Marketing B.B.A. (Without Area of Emphasis)

Degree Requirements: 124 Credit Hours

See Core Curriculum for required courses and credit hours in Area A1 through Area E.

Credit Hours
General Requirements (Core Areas A - E)42
Additional Requirements4
Area F - Courses Appropriate to Major18
Financial Accounting
Managerial Accounting
Introduction to Business
Advanced Business Applications
Principles of Macroeconomics (if taken in Area E, substitute LSTD   2106)
Principles of Microeconomics
Specific Requirements Beyond Area A1-F24-30
Business Statistics
Applied Statistics and Optimization
Strategic Management
Management Information Systems
Principles of Corporate Finance
Legal Environment of Business (if ECON   2105 taken in Area E, then substitute into Area F)
Survey of Calculus (if not taken in Area A-E)
Principles of Management
Operations Management
Principles of Marketing
Major Requirements
Marketing Research
International Marketing
Marketing Management
MKTG XXXX
Upper Division Electives Approved by an Advisor
MKTG XXXX
Upper Division Electives Approved by an Advisor
MKTG XXXX
Upper Division Electives Approved by an Advisor
Two Upper-Division Marketing and/or Logistics and Intermodal Transportation Electives Approved by an Advisor
Electives6-12
Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON   2105 and/or MATH   1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives

Honors in Marketing

To graduate with Honors in Marketing, a student must:

  • be admitted to the University Honors Program;
  • successfully complete the following honors courses: Research Seminar (BUSA   3610) and Business Seminar (BUSA   3620); 1
  • successfully complete and present an Honors Thesis or Capstone Project;
  • be in good standing in the University Honors Program at the time of graduation.

Honors students in the College of Business are strongly encouraged to take the following honors courses: Introduction to Business (BUSA   1105), Principles of Macroeconomics (ECON   2105), Financial Accounting (ACCT   2101), Managerial Accounting (ACCT   2102), Legal Environment of Business (LSTD   2106), and Advanced Business Applications (CISM   2530).

 
Advisement

College of Business
Student Services Center
College of Business Building
(912) 478-0085