PRCA Public Relations

PRCA   3030   Selected Topics in Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Offers varied courses in specialized areas of the field of Public Relations.

Prerequisite(s): A minimum grade of "C" in PRCA   3100 or departmental approval required.

PRCA   3100   Introduction to Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Introduces the history, theories, and principles of public relations, and the role and practice of public relations in various organizational contexts.

Prerequisite(s): A minimum grade of "C" in COMM   2332.

PRCA   3330   Public Relations Writing

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines writing techniques employed in media management programs including the strategic design and development of multimedia messages and message dissemination.

Prerequisite(s): A minimum grade of "C" in MMJ   2331 and PRCA   3100.

PRCA   3331   Corporate Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations.

Prerequisite(s): A minimum grade of "C" in PRCA   3100.

PRCA   3332   Public Relations Event Management

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides students with the opportunity to learn and implement planning techniques and strategies unique to events. Special emphasis will be placed on non-profit creation of an event to meet organizational goals.

Prerequisite(s): A minimum grade of "C" in PRCA   3330.

PRCA   3333   International Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Introduces the performance of public relations in international contexts. Consideration will be given to the political, economic, social, and historical contexts affecting public relations practices. Special emphasis will be placed on the interaction between government and public relations.

Prerequisite(s): A minimum grade of "C" in PRCA   3100.

PRCA   3334   Social Media and Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines emerging social media forms, centered around contemporary public relations principles and practice, as it relates to the history, ethics, and practice of public relations. Students will become familiar with basic social media analytics, and will be able to implement social media plans as part of strategic communication campaigns. Topics to be covered include, but are not limited to: the development of social media, analytics, social media news releases, elements of a social media campaign, and other emerging web technologies.

Prerequisite(s): A minimum grade of "C" in any of the following: PRCA   3330, MMJ   3100, or MMFP   2335.

PRCA   3335   Nonprofit Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines the philosophical and theoretical foundations of public relations and volunteerism in the non-profit sector. Strategic communication strategies, including media relations, are explored as they relate to both internal and external publics, including the unique legal and public relations ethical issues impacting nonprofits.

Prerequisite(s): A minimum grade of "C" in PRCA   3100.

PRCA   3339   Public Relations Publications

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides students the opportunity to learn about and create specialized organizational print and online publications such as brochures and newsletters.

Prerequisite(s): PRCA   3100 and PRCA   3330.

PRCA   3711   Public Relations Practicum

1 Credit Hour.   0 Lecture Hours.   0 Lab Hours.

Provides limited practical experience in public relations projects in either an academic or a professional setting. A maximum of four hours may be applied toward a degree.

Prerequisite(s): PRCA   3330.

PRCA   4330   Public Relations Research

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines qualitative and quantitative research methods. Students learn to design original research projects, collect data, conduct analysis, and explain how the results should influence an organization’s public relations strategies and tactics.

Prerequisite(s): A minimum grade of "C" in PRCA   3100.

PRCA   4331   Public Relations Firms

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Reviews the evolution and management of public relations firms, and principals involved in counseling clients.

Prerequisite(s): A minimum grade of "C" in PRCA   3330.

PRCA   4332   Public Relations Crisis Communication

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Provides understanding of how crises affect an organization's public relations efforts. Students will learn strategies for anticipating crises and developing communications responses.

Prerequisite(s): A minimum grade of "C" in PRCA   3330.

PRCA   4335   Senior Seminar in Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Examines ethical issues and current topics in the practice of public relations.

Prerequisite(s):A minimum grade of "C" in all of the following: PRCA   3330 and PRCA   4330.

PRCA   4339   Public Relations Campaign Strategies

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Analyzes Public Relations cases and applies principles, processes, and theories of public relations to the execution of campaigns.

Prerequisite(s): A minimum grade of "C" in all of the following: PRCA   3330 and PRCA   4330.

PRCA   4711   Public Relations Practicum

1 Credit Hour.   0 Lecture Hours.   0 Lab Hours.

Provides limited practical experience in public relations projects in either an academic or a professional setting. A maximum of four hours may be applied toward a degree.

Prerequisite(s): PRCA   3330.

PRCA   4791   Public Relations Internship

3-6 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors.

Prerequisite(s): A minimum grade of "C" in PRCA   3330.

PRCA   4792   Public Relations Internship

3 Credit Hours.   0 Lecture Hours.   15 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors.

Prerequisite(s): PRCA   3100, PRCA   3330.

PRCA   4793   Public Relations Internship

3 Credit Hours.   0 Lecture Hours.   0 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors.

Prerequisite(s): PRCA   3100, PRCA   3330.

PRCA   4794   Public Relations Internship

3 Credit Hours.   0 Lecture Hours.   15 Lab Hours.

Provides practical experience in a professional public relations setting with public relations practitioner supervision. May be taken only by public relations majors.

Prerequisite(s): PRCA   3100, PRCA   3330.

PRCA   4831   Directed Study in Public Relations

3 Credit Hours.   3 Lecture Hours.   0 Lab Hours.

Offers students opportunities to design and conduct independent research and/or projects in specialized public relations areas. May be taken only once.

Prerequisite(s): PRCA   3100 and departmental approval required.