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Aug 31, 2024
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2024-2025 Academic Catalog
Marketing, B.B.A.
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Degree Requirements: 124 Credit Hours
See Core IMPACTS for required courses in Core IMPACTS and Additional Course Requirements. General Requirements (Core IMPACTS): 42 Credit Hours
Additional Requirements: 4 Credit Hours
Field of Study Requirements: 18 Credit Hours
Specific Requirements Beyond Core IMPACTS and Field of Study: 24-30 Credit Hours
Major Requirements: 12 Credit Hours
Directed Electives (General Degree): 12 Credit Hours
Two Upper Division Marketing Electives Approved by an Advisor (6 Credit Hours)
Two Upper-Division Marketing and/or Logistics and Intermodal Transportation Electives Approved by an Advisor (6 Credit Hours)
Area of Emphasis: 12 Credit Hours
In lieu of the general degree pathway, students also may choose to pursue an emphasis in one of the following areas:
- Fashion Merchandising
- Sales and Sales Management
See below for requirements. General Electives: 6-12 Credit Hours
Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105 and/or MATH 1232 are used to meet requirements in Core IMPACTS in which case students will take up to 12 credit hours of Electives Select one of the following courses:
Sales and Sales Management
Required Courses
Students interested in the Real Estate Industry may take from the list below in place of one of the MKTG electives. Advisement
Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement catalog page. |
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