Jun 17, 2024  
2023-2024 Academic Catalog 
2023-2024 Academic Catalog

Marketing, B.B.A.

Location(s): Statesboro

Degree Requirements: 124 Credit Hours

See Core Curriculum  for required courses and credit hours in Area A1 through Area E.

General Requirements (Core Areas A - E): 42 Credit Hours

Additional Requirements: 4 Credit Hours

Major Requirements: 12 Credit Hours

Directed Electives (General Degree): 12 Credit Hours

Two Upper Division Marketing Electives Approved by an Advisor (6 Credit Hours)

Two Upper-Division Marketing and/or Logistics and Intermodal Transportation Electives Approved by an Advisor (6 Credit Hours)

Area of Emphasis: 12 Credit Hours

In lieu of the general degree pathway, students also may choose to pursue an emphasis in one of the following areas: 

  • Fashion Merchandising
  • Sales and Sales Management

See below for requirements.

General Electives: 6-12 Credit Hours

Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105  and/or MATH 1232  are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives

Total Credit Hours: 124

Areas of Emphasis

Fashion Merchandising

Total Credit Hours: 12

Sales and Sales Management

Required Courses

Students interested in the Real Estate Industry may take from the list below in place of one of the MKTG electives.

Total Credit Hours: 12


Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement  catalog page.