Marketing, B.B.A.

General Requirements (Core Areas A - E): 42 Credit Hours

Additional Requirements: 4 Credit Hours

Area F - Courses Appropriate to Major: 18 Credit Hours

• ACCT 2101 - Principles of Accounting I (3 Credit Hours)
• ACCT 2102 - Principles of Accounting II (3 Credit Hours)
• BUSA 1105 - Introduction to Business (3 Credit Hours)
• CISM 2530 - Advanced Business Applications (3 Credit Hours)
• ECON 2105 - Principles of Macroeconomics (3 Credit Hours) (if taken in Area E, substitute LSTD 2106 )
• ECON 2106 - Principles of Microeconomics (3 Credit Hours)

Specific Requirements Beyond Area A1-F: 24-30 Credit Hours

• BUSA 3131 - Foundations of Business Analytics I (3 Credit Hours)
• BUSA 3132 - Foundations of Business Analytics II (3 Credit Hours)
• BUSA 4131 - Strategic Management (3 Credit Hours)
• CISM 3131 - Management Information Systems (3 Credit Hours)
• FINC 3131 - Principles of Corporate Finance (3 Credit Hours)
• LSTD 2106 - Legal Environment of Business (3 Credit Hours) (if ECON 2105  taken in Area E, then substitute into Area F)
• MATH 1232 - Survey of Calculus (3 Credit Hours) (if not taken in Area A-E)
• MGNT 3130 - Principles of Management (3 Credit Hours)
• MKTG 3131 - Principles of Marketing (3 Credit Hours)
• OSCM 3430 - Operations and Supply Management (3 Credit Hours)

Major Requirements: 12 Credit Hours

• MKTG 4131 - Marketing Research (3 Credit Hours)
• MKTG 4136 - International Marketing (3 Credit Hours)
• MKTG 4137 - Marketing Management (3 Credit Hours)

• MKTG XXXX Upper Division Electives Approved by an Advisor (3 Credit Hours)

Directed Electives (General Degree): 12 Credit Hours

Two Upper Division Marketing Electives Approved by an Advisor (6 Credit Hours)

Two Upper-Division Marketing and/or Logistics and Intermodal Transportation Electives Approved by an Advisor (6 Credit Hours)

Area of Emphasis: 12 Credit Hours

In lieu of the general degree pathway, students also may choose to pursue an emphasis in one of the following areas: 

• Fashion Merchandising
• Sales and Sales Management

See below for requirements.

General Electives: 6-12 Credit Hours

Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105  and/or MATH 1232  are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives

Total Credit Hours: 124

Fashion Merchandising

Total Credit Hours: 12

Sales and Sales Management

Total Credit Hours: 12

Advisement

Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement  catalog page.