Marketing B.B.A. (Emphasis in Fashion Merchandising)
Degree Requirements: 124 Credit Hours
See Core Curriculum for required courses in Area A1 through Area E.
|General Requirements (Core Areas A - E)||42|
|Area F - Courses Appropriate to Major||18|
|Principles of Accounting I|
|Principles of Accounting II|
|Introduction to Business|
|Advanced Business Applications|
|Principles of Macroeconomics (if taken in Area E, substitute LSTD 2106)|
|Principles of Microeconomics|
|Specific Requirements Beyond Area A1-F||24-30|
|Foundations of Business Analytics I|
|Foundations of Business Analytics II|
|Management Information Systems|
|Principles of Corporate Finance|
|Legal Environment of Business (if ECON 2105 taken in Area E, then substitute into Area F)|
|Survey of Calculus (if not taken in Area A-E)|
|Principles of Management|
|Operations and Supply Management|
|Principles of Marketing|
|Principles of Merchandising|
|Principles of Retailing|
|Retail Store Management|
|MKTG XXXX||Upper Division Elective Approved by an Advisor|
|Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105 and/or MATH 1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives||6-12|
|Suggested are the following:|
|Fashion Presentation and Promotion|
|Total Credit Hours||124|
Honors in Marketing
To graduate with Honors in Marketing, a student must:
- be admitted to the Honors College;
- successfully complete Research Seminar (BUSA 3610) and Business Seminar (BUSA 3620); 1
- successfully complete and present an Honors Thesis or Capstone Project;
- be in good standing in the Honors College at the time of graduation.
Honors students in the Parker College of Business are strongly encouraged to take Introduction to Business (BUSA 1105), Principles of Macroeconomics (ECON 2105), Financial Accounting (ACCT 2101), Managerial Accounting (ACCT 2102), Legal Environment of Business (LSTD 2106), and Advanced Business Applications (CISM 2530).
Note: BUSA 3610 and BUSA 3620 together count toward a business degree program as 3 hours of free elective credit, meaning that business honors students have 3 hours less of free elective credit towards their degree than non-honors business students.
Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement catalog page.