Marketing B.B.A. (Emphasis in Fashion Merchandising)

Degree Requirements: 124 Credit Hours

See Core Curriculum for required courses in Area A1 through Area E.

Credit Hours
General Requirements (Core Areas A - E)42
Additional Requirements4
Area F - Courses Appropriate to Major
ACCT   2101Principles of Accounting I3
ACCT   2102Principles of Accounting II3
BUSA   1105Introduction to Business3
CISM   2530Advanced Business Applications 3
ECON   2105Principles of Macroeconomics (if taken in Area E, substitute LSTD   2106)3
ECON   2106Principles of Microeconomics 3
Specific Requirements Beyond Area A1-F
BUSA   3131Foundations of Business Analytics I3
BUSA   3132Foundations of Business Analytics II3
BUSA   4131Strategic Management3
CISM   3131Management Information Systems3
FINC   3131Principles of Corporate Finance3
LSTD   2106Legal Environment of Business (if ECON   2105 taken in Area E, then substitute into Area F)0-3
MATH   1232Survey of Calculus (if not taken in Area A-E)0-3
MGNT   3130Principles of Management3
OSCM   3430Operations and Supply Management3
MKTG   3131Principles of Marketing3
Major Requirements
FMAD   1110Fashion Fundamentals3
FMAD   3232Principles of Merchandising3
MKTG   3135Principles of Retailing3
MKTG   4131Marketing Research3
MKTG   4132Retail Store Management3
MKTG   4136International Marketing3
MKTG   4137Marketing Management3
MKTG XXXXUpper Division Elective Approved by an Advisor3
Electives
Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105 and/or MATH 1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives 6-12
Suggested are the following:
Textiles
Fashion Presentation and Promotion

Honors in Marketing

To graduate with Honors in Marketing, a student must:

  • be admitted to the University Honors Program;
  • successfully complete Research Seminar (BUSA   3610) and Business Seminar (BUSA   3620); 1
  • successfully complete and present an Honors Thesis or Capstone Project;
  • be in good standing in the University Honors Program at the time of graduation.

Honors students in the Parker College of Business are strongly encouraged to take Introduction to Business (BUSA   1105), Principles of Macroeconomics (ECON   2105), Financial Accounting (ACCT   2101), Managerial Accounting (ACCT   2102), Legal Environment of Business (LSTD   2106), and Advanced Business Applications (CISM   2530).

Advisement

Parker College of Business
Student Services Center
College of Business Building (Statesboro)
(912) 478-0085
Student Success Center (Armstrong)
(912) 344-3226