Marketing B.B.A.

Degree Requirements: 124 Credit Hours

See Core Curriculum for required courses and credit hours in Area A1 through Area E.

Credit Hours
General Requirements (Core Areas A - E)42
Additional Requirements4
Area F - Courses Appropriate to Major18
ACCT   2101
Principles of Accounting I
ACCT   2102
Principles of Accounting II
BUSA   1105
Introduction to Business
CISM   2530
Advanced Business Applications
ECON   2105
Principles of Macroeconomics (if taken in Area E, substitute LSTD   2106)
ECON   2106
Principles of Microeconomics
Specific Requirements Beyond Area A1-F24-30
BUSA   3131
Foundations of Business Analytics I
BUSA   3132
Foundations of Business Analytics II
BUSA   4131
Strategic Management
CISM   3131
Management Information Systems
FINC   3131
Principles of Corporate Finance
LSTD   2106
Legal Environment of Business (if ECON   2105 taken in Area E, then substitute into Area F)
MATH   1232
Survey of Calculus (if not taken in Area A-E)
MGNT   3130
Principles of Management
MKTG   3131
Principles of Marketing
OSCM   3430
Operations and Supply Management
Major Requirements24
MKTG   4131
Marketing Research
MKTG   4136
International Marketing
MKTG   4137
Marketing Management
MKTG XXXX
Upper Division Electives Approved by an Advisor
MKTG XXXX
Upper Division Electives Approved by an Advisor
MKTG XXXX
Upper Division Electives Approved by an Advisor
Two Upper-Division Marketing and/or Logistics and Intermodal Transportation Electives Approved by an Advisor
Electives6-12
Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON   2105 and/or MATH   1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives
Total Credit Hours124

Honors in Marketing

To graduate with Honors in Marketing, a student must:

  • be admitted to the Honors College;
  • successfully complete the following honors courses: Research Seminar (BUSA   3610) and Business Seminar (BUSA   3620); 1
  • successfully complete and present an Honors Thesis or Capstone Project;
  • be in good standing in the Honors College at the time of graduation.

Honors students in the Parker College of Business are strongly encouraged to take the following honors courses: Introduction to Business (BUSA   1105), Principles of Macroeconomics (ECON   2105), Principles of Accounting I (ACCT   2101), Principles of Accounting II (ACCT   2102), Legal Environment of Business (LSTD   2106), and Advanced Business Applications (CISM   2530).

 

Advisement

Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement catalog page.