Marketing B.B.A. (Without Area of Emphasis)
Degree Requirements: 124 Credit Hours
See Core Curriculum for required courses and credit hours in Area A1 through Area E.
| Credit Hours | ||
|---|---|---|
| General Requirements (Core Areas A - E) | 42 | |
| Additional Requirements | 4 | |
| Area F - Courses Appropriate to Major | 18 | |
| Financial Accounting | ||
| Managerial Accounting | ||
| Introduction to Business | ||
| Advanced Business Applications | ||
| Principles of Macroeconomics (if taken in Area E, substitute LSTD 2106) | ||
| Principles of Microeconomics | ||
| Specific Requirements Beyond Area A1-F | 24-30 | |
| Business Statistics | ||
| Applied Statistics and Optimization | ||
| Strategic Management | ||
| Management Information Systems | ||
| Principles of Corporate Finance | ||
| Legal Environment of Business (if ECON 2105 taken in Area E, then substitute into Area F) | ||
| Survey of Calculus (if not taken in Area A-E) | ||
| Principles of Management | ||
| Operations Management | ||
| Principles of Marketing | ||
| Major Requirements | ||
| Marketing Research | ||
| International Marketing | ||
| Marketing Management | ||
MKTG XXXX | Upper Division Electives Approved by an Advisor | |
MKTG XXXX | Upper Division Electives Approved by an Advisor | |
MKTG XXXX | Upper Division Electives Approved by an Advisor | |
| Two Upper-Division Marketing and/or Logistics and Intermodal Transportation Electives Approved by an Advisor | ||
| Electives | 6-12 | |
| Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105 and/or MATH 1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives | ||
Honors in Marketing
To graduate with Honors in Marketing, a student must:
- be admitted to the University Honors Program;
- successfully complete the following honors courses: Research Seminar (BUSA 3610) and Business Seminar (BUSA 3620); 1
- successfully complete and present an Honors Thesis or Capstone Project;
- be in good standing in the University Honors Program at the time of graduation.
Honors students in the College of Business are strongly encouraged to take the following honors courses: Introduction to Business (BUSA 1105), Principles of Macroeconomics (ECON 2105), Financial Accounting (ACCT 2101), Managerial Accounting (ACCT 2102), Legal Environment of Business (LSTD 2106), and Advanced Business Applications (CISM 2530).
| 1 | Note: BUSA 3610 and BUSA 3620 together count toward a business degree program as 3 hours of free elective credit, meaning that business honors students have 3 hours less of free elective credit towards their degree than non-honors business students. |
Advisement
College of Business
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(912) 478-0085