Marketing B.B.A.
Degree Requirements: 124 Credit Hours
See Core Curriculum for required courses and credit hours in Area A1 through Area E.
Credit Hours | ||
---|---|---|
General Requirements (Core Areas A - E) | 42 | |
Additional Requirements | 4 | |
Area F - Courses Appropriate to Major | 18 | |
Principles of Accounting I | ||
Principles of Accounting II | ||
Introduction to Business | ||
Advanced Business Applications | ||
Principles of Macroeconomics (if taken in Area E, substitute LSTD 2106) | ||
Principles of Microeconomics | ||
Specific Requirements Beyond Area A1-F | 24-30 | |
Foundations of Business Analytics I | ||
Foundations of Business Analytics II | ||
Strategic Management | ||
Management Information Systems | ||
Principles of Corporate Finance | ||
Legal Environment of Business (if ECON 2105 taken in Area E, then substitute into Area F) | ||
Survey of Calculus (if not taken in Area A-E) | ||
Principles of Management | ||
Principles of Marketing | ||
Operations and Supply Management | ||
Major Requirements | 24 | |
Marketing Research | ||
International Marketing | ||
Marketing Management | ||
MKTG XXXX | Upper Division Electives Approved by an Advisor | |
MKTG XXXX | Upper Division Electives Approved by an Advisor | |
MKTG XXXX | Upper Division Electives Approved by an Advisor | |
Two Upper-Division Marketing and/or Logistics and Intermodal Transportation Electives Approved by an Advisor | ||
Electives | 6-12 | |
Total Credit Hours | 124 |
Honors in Marketing
To graduate with Honors in Marketing, a student must:
- be admitted to the Honors College;
- successfully complete the following honors courses: Research Seminar (BUSA 3610) and Business Seminar (BUSA 3620); 1
- successfully complete and present an Honors Thesis or Capstone Project;
- be in good standing in the Honors College at the time of graduation.
Honors students in the Parker College of Business are strongly encouraged to take the following honors courses: Introduction to Business (BUSA 1105), Principles of Macroeconomics (ECON 2105), Principles of Accounting I (ACCT 2101), Principles of Accounting II (ACCT 2102), Legal Environment of Business (LSTD 2106), and Advanced Business Applications (CISM 2530).
1 | Note: BUSA 3610 and BUSA 3620 together count toward a business degree program as 3 hours of free elective credit, meaning that business honors students have 3 hours less of free elective credit towards their degree than non-honors business students. |
Advisement
Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement catalog page.