MKTG 3131 - Principles of Marketing (3 Credit Hours)

Lecture Contact Hours: 3
A basic survey of the field of marketing with emphasis upon the problem of policy determination and marketing management. Consideration is given to the international and ethical aspects of marketing decisions.

Prerequisite(s): A minimum grade of “C” and prior or concurrent enrollment in ECON 2106.
Repeat Limit: Not Repeatable