PRCA 4330 - Public Relations Research (3 Credit Hours)

Lecture Contact Hours: 3
Examines qualitative and quantitative research methods. Students learn to design original research projects, collect data, conduct analysis, and explain how the results should influence an organization’s public relations strategies and tactics.

Prerequisite(s): A minimum grade of “C” in PRCA 3100.
Repeat Limit: Not Repeatable