Apr 23, 2024  
2023-2024 Academic Catalog 
2023-2024 Academic Catalog

Sport Management, M.S. (Online)

Location(s): Fully Online

The program focuses on sport career advancement related to sport business and administration, both for-profit and non-profit organizations. Sport management is one of the fastest growing fields of study in the country, which focuses on the business of sport including marketing, finance, media relations, sport sociology etc. The mission will be accomplished by providing a unique and continuously improving curriculum to students through an innovative and flexible technological environment. Students regularly examine and analyze current sport industry issues and are required to apply relevant theories to solve real-world problems. The program is geared to students interested in and advancing through professional roles within the sport industry. The objectives of the Sport
Management program align directly with the Georgia Southern University mission in that it exhibits a learning-centered culture that prepares students “to think, lead, teach, and serve.”

Degree Requirements: 36 Credit Hours

Program Description

The Sport Management Program at Georgia Southern University is an intensive two year, six semester course of study that prepares students to hold a wide range of careers in the sport industry. The general focus of the program is the management of sporting events, ranging from professional sport to youth sport. Entry level jobs in the industry include: game day operations, ticket sales, event management, facility staff, youth sports administration, marketing and promotions assistant, and a host of other options. Graduates of the Georgia Southern Sport Management program can be found working for professional sport teams, college athletic departments, regional and national sport commissions, leagues and associations and many other sport based organizations.

Admission Procedures

The Faculty of Sport Management will evaluate applicants on each of the following:

  1. Provide a writing sample explaining “What does the field of sport management mean to you?” Then highlight or explain a current trend/issue in the management sport. The statement should include an in-depth explanation indicating your knowledge of the academic perspective of sport management. Candidates need to clearly show and explain their understanding of the business of sport management, not their personal goals in the field. The written statement needs to be a minimum of one page double-spaced but no more than two pages.
  2. Provide transcripts showing the completion of a Bachelor’s degree in a college or university accredited by the proper regional accrediting association. If applicant holds additional degrees or classes from accredited institutions, those transcripts must be submitted as well. The committee will review previous coursework that relates to the curriculum in the Master’s in Sport Management program.
  3. A minimum undergraduate GPA of 2.5 is required to be considered for admission into the program. An undergraduate GPA between 2.5 and 2.99 may result in admission with provisional status. Obtaining a GPA of 3.0 on a master’s degree or at least 12 graduate credits may be assessed on the basis of master’s-level degree work.
  4. Resume will be used to review the quality of work experience and length of related professional experiences/internships.
  5. Applicants should prepare a professional video that is one-to-two minutes in length. The video needs to address Who you are, your goal from the sport management program and how it will help pursue your career, and why you want to get this degree.  You will need to add your YouTube video link in the graduate application. The video MUST be uploaded on YouTube.

*International transcripts must be evaluated by a NACES accredited evaluation service

** Applications are only reviewed for the March and July deadlines by the Sport Management Committee

The Graduate Admissions Committee will judge the merit of each item and make a recommendation based on the sum total of the application.

Priority Application Deadline: Students interested in Teaching or Research Assistantships must apply by March 1 to receive considerations for open positions.

Application Deadline: All application materials must be received by July 1 to be considered for admission into the fall cohort.

Admission Cycle: The program follows a cohort model. Students accepted into the program will be admitted during the fall semester.

For additional information regarding admission to the program, including average GPA and test score information, please visit our website.

Program of Study

The Georgia Southern Sport Management program requires 36 credits for completion. Students are expected to enroll in six consecutive semesters to complete the program in two years. To earn their degree, students must complete 24 core credits and 12 credits from guided electives, nine (9) of which must be from the Sport Management program.

Core Sport Management Requirements Credit Hours: 24


Guided Electives Credit Hours: 12

2 (See footnote below)

Total Credit Hours: 36

1 Note: Students are required to enroll in summer classes. Students must enroll in six consecutive semesters to complete the program in two years.

2 Students will complete 12 credits of guided electives. A minimum of nine (9) credits must be completed from SMGT graduate electives. A student may complete three (3) credits outside of the Sport Management program with Coordinator’s approval.

Two Year Course Rotation

First Year

Fall Credit Hours Spring Credit Hours Summer Credit Hours
SMGT 6132   3 SMGT 6337   3 SMGT 6135   3
Elective 3 Elective 3 SMGT 6335   3

  6   6   6

Second Year

Fall Credit Hours Spring Credit Hours Summer Credit Hours
SMGT 7337   3 SMGT 7330   3 SMGT 7335   3
Elective 3 Elective 3 SMGT 7339   3

  6   6   6

Total Credit Hours: 36


For additional information regarding the Georgia Southern M.S. in Sport Management, please visit our website.


Graduate students are advised by their program. Graduate students should reach out to their graduate program director for information regarding the structures in place to facilitate advisement. For more information visit Graduate Academic Advisement .

Graduate students can also contact the Jack N. Averitt College of Graduate Studies for more information about their program director.
Phone: 912-478-COGS (2647)
Email: gradschool@georgiasouthern.edu