SMGT 6135 - Revenue Generation in Sport (3 Credit Hours)

Lecture Hours: 3 Lab Hours: 0
This course exposes students to a broad range of topics related to Revenue Generation in the Sport Industry mostly centered around ticket sales and fundraising. Students will learn various approaches to ticket sales strategies in professional sports, the process of a sales call, specific types of inventory in professional and collegiate sport, and strategies for successful fundraising in collegiate athletics.

Restriction(s): NO Undergraduate Level Students