SMGT 6133 - Consumer Behavior in Sport (3 Credit Hours)

Lecture Hours: 3 Lab Hours: 0
Sport spectating is an extremely popular activity in the United States and little is known about the theoretical nuances that determine spectator behavior in sport. This course is intended to provide students with comprehensive coverage of sport spectator consumer behavior. Various models and paradigms relevant to sport spectator consumption behavior will be examined.

Restriction(s): NO Undergraduate Level Students