MKTG 4136 - International Marketing (3 Credit Hours)

Lecture Hours: 3 Lab Hours: 0
An examination of the mechanics of international marketing with particular focus on the influence of culture on the development of marketing strategy. Coverage of marketing topics is comprehensive with a particular focus on current events and their relationship to trade. Discussion of ethics and global responsibility are infused throughout the course.

Prerequisite(s): A minimum grade of “C” in MKTG 3131.