Mar 28, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BUSA 9334 - Qualitative Research Methods in Business (3 Credit Hours)


Lecture Hours: 3 Lab Hours: 0
This course provides a survey of qualitative research philosophies and methods. Its focus is on the use of qualitative research to understand phenomenon generally considered within the domain of logistics and supply chain management. The majority of the time will be spent comparing and contrasting four main approaches to qualitative research – grounded theory, case studies, focus groups, and phenomenology – to illustrate the variations on qualitative research available. Although philosophical foundations are discussed, the course places primary emphasis on the application of qualitative research methods. Of particular emphasis are decisions and activities that the qualitative researcher must accomplish, such as selecting a phenomenon for study, determining research objectives and questions, selecting a qualitative research design, choosing data sources, conducting a long interview, analyzing qualitative data, evaluating qualitative research, and writing and reporting the results.

Prerequisite(s): A minimum grade of “B” in BUSA 9332  and BUSA 9333 .
Restriction(s): NO Undergraduate Level Students



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