Marketing - Emphasis in Sales and Sales Management, B.B.A.

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Degree Requirements: 124 Credit Hours

See Core Curriculum for required courses and credit hours in Area A1 through Area E.

General Requirements (Core Areas A - E) Credit Hours: 42

Additional Requirements Credit Hours: 4

Area F - Courses Appropriate to Major Credit Hours: 18

Specific Requirements Credit Hours: 24-30

Major Requirements Credit Hours: 24

Students interested in the Real Estate Industry may take from the list below in place of one of the MKTG elective.

MKTG 3133 - Professional Selling (3 Credit Hours)
MKTG 4131 - Marketing Research (3 Credit Hours)
MKTG 4133 - Sales Management (3 Credit Hours)
MKTG 4136 - International Marketing (3 Credit Hours)
MKTG 4137 - Marketing Management (3 Credit Hours)
MKTG 4232 - Advanced Selling (3 Credit Hours)
MKTG XXXX Upper Division Elective Approved by an Advisor
MKTG XXXX Upper Division Elective Approved by an Advisor

Electives Credit Hours: 6-12

Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105 and/or MATH 1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Electives

Total Credit Hours: 124

Major Requirements

Students interested in the Real Estate Industry may take from the list below in place of one of the MKTG elective.

Honors in Marketing

To graduate with Honors in Marketing, a student must:

be admitted to the Honors College;
successfully complete the following honors courses: Research Seminar (BUSA 3610 ) and Business Seminar (BUSA 3620 ); ¹
successfully complete and present an Honors Thesis or Capstone Project;
be in good standing in the Honors College at the time of graduation.

Honors students in the Parker College of Business are strongly encouraged to take the following honors courses:

BUSA 1105 - Introduction to Business (3 Credit Hours)
ECON 2105 - Principles of Macroeconomics (3 Credit Hours)
ACCT 2101 - Principles of Accounting I (3 Credit Hours)
ACCT 2102 - Principles of Accounting II (3 Credit Hours)
LSTD 2106 - Legal Environment of Business (3 Credit Hours)
CISM 2530 - Advanced Business Applications (3 Credit Hours)
¹ Note: BUSA 3610 and BUSA 3620 together count toward a business degree program as 3 hours of free elective credit, meaning that business honors students have 3 hours less of free elective credit towards their degree than non-honors business students.

Advisement

Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement catalog page.