Marketing - Emphasis in Retailing Management, B.B.A.

Print Degree Planner (opens a new window) |

Degree Requirements: 124 Credit Hours

See Core Curriculum for required courses and credit hours in Area A1 through Area E.

General Requirements (Core Areas A - E) Credit Hours: 42

Additional Requirements Credit Hours: 4

Area F - Courses Appropriate to Major Credit Hours: 18

Specific Requirements Beyond Area A1-F Credit Hours: 24-30

Major Requirements Credit Hours: 24

MKTG 3135 - Principles of Retailing (3 Credit Hours)
MKTG 4131 - Marketing Research (3 Credit Hours)
MKTG 4132 - Retail Store Management (3 Credit Hours)
MKTG 4135 - Consumer Behavior (3 Credit Hours)
MKTG 4136 - International Marketing (3 Credit Hours)
MKTG 4137 - Marketing Management (3 Credit Hours)
MKTG XXXX Upper Division Electives Approved by an Advisor
MKTG XXXX Upper Division Electives Approved by an Advisor

Electives Credit Hours: 6-12

Select 6 credit hours of Electives (should be chosen in consultation with the student’s advisor) unless ECON 2105 and/or MATH 1232 are used to meet requirements in Areas A-E in which case students will take up to 12 credit hours of Elective

Total Credit Hours Credit Hours: 124

Honors in Marketing

To graduate with Honors in Marketing, a student must:

be admitted to the Honors College;
successfully complete the following courses: Research Seminar (BUSA 3610 ) and Business Seminar (BUSA 3620 ); ¹
successfully complete and present an Honors Thesis or Capstone Project;
be in good standing in the Honors College at the time of graduation.

Honors students in the Parker College of Business are strongly encouraged to take the following honors courses:

BUSA 1105 - Introduction to Business (3 Credit Hours)
ECON 2105 - Principles of Macroeconomics (3 Credit Hours)
ACCT 2101 - Principles of Accounting I (3 Credit Hours)
ACCT 2102 - Principles of Accounting II (3 Credit Hours)
LSTD 2106 - Legal Environment of Business (3 Credit Hours)
CISM 2530 - Advanced Business Applications (3 Credit Hours)
¹ Note: BUSA 3610 and BUSA 3620 together count toward a business degree program as 3 hours of free elective credit, meaning that business honors students have 3 hours less of free elective credit towards their degree than non-honors business students.

Advisement

Undergraduate Academic Advisement at Georgia Southern is provided to all degree-seeking undergraduate students by professional advisors. Academic Advisors are located on all three Georgia Southern University campuses. Students are required to meet with their assigned Academic Advisor at least once a semester. For more information visit the Academic Advisement catalog page.