HIST 5230G - Advertising and Culture (3 Credit Hours)

Lecture Hours: 3 Lab Hours: 0
Surveys the business and practice of selling consumer goods in the United States from the nineteenth century to the present with analysis of how advertising became an economic and cultural force, and a cornerstone of the consumer culture. Topics include the development of mass marketing, product brands, persuasive advertising, mail-order catalogs, department stores, as well as the relationship of consumerism to gender, ethnicity, race, social class, religion, and youth. Graduate students will be required to complete additional assignments beyond the scope of the undergraduate requirements that demonstrate a level of mastery of the subject matter appropriate to graduate level work, as determined by the instructor.

Cross Listing(s): HIST 5230.
Restriction(s): NO Undergraduate Level Students